Customer Centric Business: 9 Building Blocks

Written by on June 3, 2016

A customer centric business is one in which every decision (regarding products/services) is made to best serve the interests of the customer, while he is actually being made to feel empowered. It is in this kind of business empowered customers are created.

In this time and age of endless innovation and competition, it is now increasingly important that every entrepreneur and marketer focus more on building a customer centric business. When we say a business is customer centric, we are simply saying that the business is customer focussed – from the point of idea conception till the day the product hits the market. (more…)


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