Imagine not advertising and yet getting customers who are paying for your services. That has been my experience since I began to actively take advantage of Search Engine Optimization (SEO). Every business owner is always on the look out for the “latest” means of acquiring customers at the lowest cost possible. I am sure this is probably the main reason you are interested in search engine optimization (SEO).
Before studying the DIY Ideas for using Search Engine Optimization (SEO) to build your business, let us quickly define the term.
Search engine optimization, SEO is the systematic distribution of relevant customer defined words/phrases on a webpage(s) in such a way that it [the webpage(s)] interacts favourably with external webpages thereby increasing its reputation on search engines such as Google, Bing, Yahoo and so on.
Using Google Plus is such a powerful way to boost search engine optimization for your business and for your website. The reason for this is that what is shared on Google Plus quickly gets indexed and shows up in search results. Apart from getting tonnes of customers from there who can contact you directly, it is also a good traffic source for your website. For more information on the use of Google Plus for your business, read my complete article on the topic. Click Google Plus: Why it’s the New Digital Marketer’s Darling
A keyword research helps you to have an idea of what words/phrases people are searching (on the internet) for to get products/services in your niche. It also helps you to know IF there are enough people on the internet who are interested in your niche. When you get these words and phrases, the next thing is to ensure that the content on your website is written to contain them in the right quantity. To carry out a keyword research, simply go to adwords.google.com. Then type in any phrase (for example one of your services) and your landing page. The results that are displayed will give you ideas of which words to use most on your website.
Ensuring that the content on your website is fresh is an excellent way to promote its search engine optimization, SEO. Fresh content includes any piece of write-up that is unique, engaging and very original. If the content on your website is not fresh, search engines such as Google and the others will see it as duplicated content. That is NOT good for your website reputation. The way to escape this is to ensure that whoever is writing content for your website is not editing content from another website but is actually writing something fresh.
Many businesspeople prefer to leave things like this to the “experts”. That is NOT good. Many of the so-called experts may not even know this. My website developer is an excellent programmer who is proficient in the use of Java, PHP and other very technical programming languages. But he does not understand SEO the way I do. In fact, I am far better in SEO than he is. As at the time of writing this, I have about 4 websites that are ranking while his own website does not rank at all. Bottomline – learn as much as you can about these things and experiment as much as you can. Do not wait for any expert to figure things out for you.
If someone writes something on another website and puts a link from your own website on what he’s written, the result is a “backlink”. What is written on that website can either be an article, a question or a comment. Depending on the reputation of that website, search engines will see that link as a form of endorsement by the referring website and “rank” your website accordingly. The more of these links you have, the better your ranking, all other things being equal. Links from .edu and .gov websites are considered very valuable. You can find some guys on Fiver who can help you with this. I recommend Crorkservice. They are very active on Fiver. Search for them there!
Blogging is getting so popular these days. You can jump in the bandwagon by blogging on things that concern your business. And it’s best to do that on your domain. If you do not know how to go about this, ask your website designer to show you how you can activate the blogging feature of your website. If the website has been built on a WordPress, it is quite easy. Otherwise, create blog.yourdomain on wordpress and start blogging with fresh content that is relevant to your industry. But work on your website developer to ensure that they move your entire website to a self hosted wordpress plan. Write posts that will ensure readership. Sign up for my writing coaching and I will show you how you can create engaging content whether or not you have a writing background.
This one is slightly different from writing a blog. There are a few ways it can happen. One of them is to ask a relatively popular news site or blog to report something about your business. It can be a milestone, an anniversary or something else that is interesting. It can be an exclusive report or just a mention. No matter what is done, they should send a link back to your website. Another way to do this is to actually write an interesting piece of content and instead of publishing it on your business blog, you solicit for it to be published on other people’s websites or blogs. This is also a great way to amass backlinks for your website and also to influence your online reputation management.
Writing articles or specialized content for your website is very important. But the content is not complete unless you have great headlines/titles that will attract the right kind of people. No matter how great your article is, if the title is bad, it might be jumped right on search engine results in favour of another article. The result is that you are losing valuable customers. I’d like you to listen to a podcast Darren Rowse did on writing great blog titles on his website, Problogger. Click this link – Tips for Writing Great Blog Post Titles to listen and download the episode.
This is not a repetition of the above. What you get from the above is a functional heading/title. But you have to also have SEO in mind while writing your title. A great heading is one which is both functional in that it is attractive to human readers and at the same time attractive to web robotic readers. For a search engine to rank a webpage, its robots also known as bots have to crawl the content, including the headings on the website. Your heading must therefore have the right length, have the keyword at the begining alonside other factors. I suggest you install the latest Yoast SEO tool on your blog. It will assist you all the way.
Having your business registered on Google Places is great! It adds loads of relevance to your brand. It is also a great search engine optimization (SEO) too. While listing your business on Google Places via Google My Business, you are required to enter details such as your website, phone number and so on. This automatically means that Google is providing you a backlink. That may not seem much to you but its really a big deal because people will trust you more to do business with you when you get that “endorsement” from Google. Moreover, when the biggest search engine in the world is giving you a backlink, its a big deal!
If you do a business that get clients via the internet, it is important to ask them how they got to know about you. This will help you to know what is working and what is not and how to improve. If they say they googled what you do and you popped up in the results, it is important to try and see if they remember the phrase they used. Then check that phrase to see how many more people are searching for it. The findings will help you to know whether or not to optimize pages on your website for the phrase.
Search results for videos has increased over the past few years. Video is now a major ranking factor and that is a good thing. If you can, great videos and post them on relevant pages on your website. It will support you SEO push big time. Create “how to” videos for topics in your niche. I see a lot of people take time to create a video and post it on Facebook. And then when you check their website, you won’t find it. That’s not wise. And you don’t need to have too much money to create a video nowadays. There are web based video creation applications you can make us of.
I made this mistake for many years. Facebook encourages business owners to promote their Fanpages so that more people can like the pages. Then, the more fans you had, the better your reach. In fact, if I remember correctly, you could promote an event with your fanpage and even send a message to all respondents. But all that is gone now. Now you have to spend money to reach people who are already your fans through the “boost post” feature.
If you ever run adverts on Facebook or any platform, direct the traffic to your website. Not Google Forms. You can install a plugin on your website and create great forms with it. This is important because traffic is a major ranking factor. It is therefore great for your search engine optimization, SEO.
Having content being shared from your website to social media sites is considered a very important ranking factor. Therefore, have your web designer install a nice social media share plugin on your website. Then encourage people to use the share buttons when they visit. People liking and sharing the link when it gets to social media is also very important. If you belong to a club and can encourage your fellows there to share your content on social media, it will contribute to your SEO. You can boost the effect of this by contracting it to someone who can automate “liking” and sharing on social media. You can find a few of them on fiverr.
There are many other things you can do to enhance search engine optimization for your business website. I’d like to know what YOU have been doing. Kindly share in the comment section below so that others can learn from your experience. If you have any questions, do not hesitate to ask them in the comment section below.