When I started my first Lagos business in 2009, the company did not seem to have any chance to succeed. The menace from already well established firms saw to that. Digital marketing came to the rescue!
I never set out to learn digital marketing. Desperation and a hunger to succeed drove me to it. When the company started, there were already many other firms who were doing what we wanted to do. We had something unique to offer the public. But how do we reach them. As at 2008/2009, many firms still